Aspirational and sustainable homes fit for later life, delivered in Partnership
Focused on meeting the needs of communities, we know that achieving success is not just about what we provide, but how we provide it.
We pride ourselves on our flexible, collaborative and transparent approach. Driven by a set of values that underpins everything we do, our partners have expressed time and again that these values really do make a difference.
Our vision is to be an influencer and innovator within the later living market, responding to the needs of our older generations by leading with a “Customer First” ethos, to grow as an environmentally-aware national developer and valued partner of Local Authorities and Registered Providers across the UK.
The colour maroon represents passion, confidence and ambition and, as the head colour of the logo, demonstrates how Lovell Later Living leads its business with ambition to accelerate the development of aspirational communities and sustainable, accessible housing.
The body of the butterfly is the core brand colour of our parent business, Lovell Partnerships Ltd. Red represents life, relationships and partnerships and highlights the synergistic relationship between Lovell Later Living and Lovell and the long establish track record of working in Partnership with Local Authorities and Registered Providers throughout the UK.
Green represents energy, nature and environment and, as the colour of our lead wing, it demonstrates the strength of Lovell Later Living’s pledge to environmental citizenship with a commitment to net zero carbon by 2030. Through intelligent design and thoughtful procurement to meet this target we aspire to create sustainable and ecologically sensitive built environments.
Transformation and Innovation
The blue wing represents transformation and change, demonstrating both our desire to lead change within the market place while also giving our customers innovative options so that their homes that can flex and change with their lifestyles and living arrangements, as they need.
Connecting to the Community
The orange wing represents energy, sociability and friendliness, signifying our desire to connect with and between the communities we deliver. Creating ‘communities within communities’; helping Local Authorities meet the varied needs for health and social care efficiencies while also helping to facilitate an active, multi-generational social life to help people safely and happily grow old and thrive.
Customer First Ethos
Pink reflects a nurturing and caring attitude, which symbolises the care we extend to all our customers; our Strategic Partners, our Lifelong Home Customers and all end users of Lovell Later Living products. The colour represents our desire to nurture these relationships, enabling our customers to make the right choices for now and in the future with our ‘Customer First’ ethos.