Aspirational and sustainable homes fit for later life, delivered in Partnership
Focused on meeting the needs of communities, we know that achieving success is not just about what you provide, but also how you provide it.
We pride ourselves on our flexible, collaborative and transparent approach, driven by a set of values that underpins everything we do.
Our partners have expressed time again that these values really do make a difference.
Our vision is to be an influencer and innovator within the retirement market, responding to the needs of our older generations by leading with a Customer First ethos, to grow as an environmentally aware national developer and valued partner of Local Authorities and Registered Providers across the UK.
The colour maroon represents passion, confidence and ambition and as the head colour of the logo demonstrates how Lovell Later Living leads its business with ambition to accelerate the development of aspirational communities and sustainable, accessible housing.
The body of the butterfly is red and the core brand colour of our parent business, Lovell Partnerships Ltd. Red represents life, relationships and partnerships and highlights the synergistic relationship between Lovell Later Living and Lovell and the long establish track record of working in Partnership with Local Authorities and Registered Providers throughout the UK.
The lead wing of the butterfly is green and represents energy, nature and environment and as our lead wing it demonstrates the strength of Lovell Later Living’s commitment to environmental citizenship with a commitment to net zero carbon by 2030. Using intelligent design and thoughtful procurement to meet this target and create a sustainable and ecologically sensitive built environment.
Transformation and Innovation
The blue wing represents transformation and change, demonstrating both our desire to lead change within the market place while also giving our customers innovative options, homes that can flex and change with their lifestyles and living arrangements, as they need.
Connecting to the Community
The orange wing represents energy, sociability and friendliness and for Lovell Later Living this signifies our desire to connect with and between the communities we deliver. Creating ‘communities within communities’; helping Local Authorities meet the varied needs for health and social care efficiencies while also helping to facilitate an active, multi-generational social life to help people safely and happily grow old and thrive.
Customer First Ethos
The pink wing reflects a nurturing and caring attitude symbolising the care we extend to all our customers; our Strategic Partners, our Lifelong Home Customers and all end users of Lovell Later Living products. The colour represents our desire to nurture these relationships, assisting our customers to make the right choices for now and in the future with our ‘Customer First’ ethos.
Lovell Later Living LLP ( Registered in England No OC420351, VAT 7053525570), a wholly owned subsidiary of Lovell Partnerships Ltd, Registered Office : Kent House, 14-17 Market Place, London W17 8AJ.